[Unleashing the Creative Potential Within Us All]
Too often companies and individuals assume that creativity and innovation are the domain of the creative types. But two of the leading experts in innovation, design, and creativity on the planet show that everyone is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and many of the world's top companies, David and Tom Kelley identify the principles and strategies that tap into creative potential.
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